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A client satisfied with the product will order from you again. That’s why it’s of vital importance for you to be prepared to maintain and nurture a positive relationship with your existing clients. The same goes for YouTube viewers. If a viewer thinks your content is fun, engaging, and understandable he’ll come back to your channel, but is this easily achievable?
Usually, you don’t know who visits your channel, so you don’t know what these people prefer, especially if your YouTube channel is international. That’s why your videos should be tailored to everyone’s tastes and preferences. First and most importantly, your videos should be easy to understand!
To successfully do this a YouTube video transcription is required. Nowadays, 53% of Americans use captions while watching a movie or a video. It helps your viewers in a lot of ways and it also helps you to develop stronger customer relations!
This article will discuss why you should always consider transcribing your YouTube videos and what’s the reason customers find these videos more engaging!
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You may think to yourself: ‘’My audience is mostly native English speakers, no need for transcription’’, but why do people who speak English also have the habit of using English captions then? Transcription is as important as your content is! A transcribed video will bring you more viewers, improved user experience, and better content strategies.
Let’s check out some of the reasons why would customers prefer video transcription:
You would want someone to be able to pay attention to everything you’re saying. If a person cannot fully understand you, they may miss out on key points. If your video is transcribed, the chances of this happening are significantly lower.
This is why it’s better to be prepared in advance. An available transcription will let them know what the video is about while watching it quietly.
If the YouTube video is transcribed they can read through it, take their time and even check the correct spelling.
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One more thing where we can find AI to be useful! Nowadays, it’s extremely easy to transcribe a YouTube video, since the internet offers a wide range of options. You can convert your YouTube video to text in just a matter of minutes! An automatic transcription saves you a lot of time, can help your customers, and is also very affordable.
You can do this with the help of Happy Scribe’s YouTube video transcription software. Software like this is easy to navigate, so you won’t have any difficulties while using it. AI has found a way to simplify our everyday tasks!
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Customer satisfaction is what drives your business. This is important for every business, no matter what their services and the field in which they operate are. Let’s take sales services for example. A customer is always going to buy from a brand where the salesman was positive and offered the most help. Succeed at this once and you just have to continue nurturing it later!
Let’s check out the five reasons why YouTube video transcription helps you achieve this:
Everybody wishes for their content to rank higher in search queries. To do this you have to have great SEO strategies. YouTube video transcription can serve as one! When you include transcription with your video, keywords help your content to be easily found, something that cannot happen with a video only.
YouTube video transcriptions give you a chance to compete on search engines. It’s a great way to improve SEO traffic and user engagement at the same time.
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Localizing your video makes it easier for everyone to understand it. The translation is not the only thing I have in mind. While translating the video helps many people from all around the world understand it, transcription can also adapt to other cultures and traditions!
This is a great way for you to expand your business internationally and at the same time develop stronger customer relations.
You can never know what a person exactly wants. That’s why it’s always better to include more options. There are people out there used to watching videos and people that are used to reading. If you include both video and transcript you’re giving them the chance to choose their preferable option!
Not only that, but they can fast forward to what they want to watch. Your video may be too long and they’re only interested in one section. The transcription helps them find that section much faster. Providing this for clients can make them feel heard and understood!
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As it looks, videos are the future of content marketing! Around 720.000 hours of new videos are uploaded on YouTube every day. Businesses have to find a way for their videos to stand out in the crowd.
Transcription can be one way to do it. Not all videos include transcription, which means yours will be unique. And even though people are constantly watching videos, they’re still reading books and blogs, as you’re doing right now. So, why not provide them with a written form as well?
Promoting your YouTube channel is crucial. The best place to do this is through social media and business blogs. Once you have a transcription you can publish it on your social media account or relevant blogs to attract new customers.
By doing this, the chances of your video being found faster are huge, since almost everyone nowadays is using social media.
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Converting your YouTube video to text does improve customer relations. Not only that, but your marketing efforts will finally pay off!
Do you see how AI is slowly entering every aspect of our lives? You may think ‘’It’s just a transcription, why would I need it’’? Try looking at the bigger picture. From one simple transcription, you can boost your SEO, improve the user experience and even improve time management!
Your YouTube channel can be a place where viewers like to come, gather information, and enjoy, which can later result in new recommendations.
While the video content engages your customers and lets them connect with your brand, video transcription gives this content a chance to be internationally seen and easily understood.
In the same way, you were searching and decided on eWay-CRM, choosing the right transcription software is also important, but that’s the only thing you’ll have to do regarding transcription. You can leave everything else in the hands of the automated software and start experiencing positive changes!
Author bio
Makedonka Micajkova is a freelance content writer and translator, always bringing creativity and originality to the table. Being multilingual with professional proficiency in English, German and Spanish, it’s needless to say that languages are her biggest passion in life. She is also a skilled communicator, as a result of having three years of experience as a sales representative. You can find her on Linkedin.
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