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The world of graphic design is not stagnant; it’s a vibrant field of constant evolution with new trends, styles or techniques appearing every year. Some of them can be just temporal trends, but some of them stay for a long time to create visual impact in this industry.
As every year, I want to play with these new trends, experiment with them and apply into my style, I created a poster series to reflect this trends and showcase them, but this year, I also create a specific board for each trend to help you get inspired for your future projects, so let’s dive into the 12 Graphic Design Trends in 2024.
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If you saw my post from 2023, you would notice that Bold Minimalism will continue to be a big trend in 2024, far from the conventional monochromatic palettes or layouts, expect minimalism to embrace vibrant and unexpected colors at the same time that designers will play with creative layouts to showcase the information and visual elements.
Minimalism motto is to only use elements with function, but in 2024, designers will experiment and avoid straightforward layouts to experiment with boldness while maintaining the minimalist essence, to apply this trends you can play with vibrant color palettes and unconventional layouts while following the minimalist rules and maintaining it’s essence.
In 2023, generative art emerged as a powerhouse in graphic design, propelled by algorithms and code helping designers make their workflow easier and faster, and during 2024 AI tools will grow and gain popularity by designers implementing them in their workflows.
This innovative approach involves using algorithms, code, and computing processes to create dynamic and evolving artworks, as advancements in artificial intelligence and machine learning proliferate, designers are embracing generative art as a means of exploring new ways of visual expression and experimentation.
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While once seen as a relic of early digital design, pixels are experiencing a resurgence as designers embrace their inherent charm and versatility in 2024 thanks to the rise of retro and nostalgic aesthetics, pixels are being celebrated for their ability to evoke a sense of nostalgia while also offering a unique visual style.
In 2024, we can expect to see pixels utilized in a variety of creative ways across graphic design projects, from pixel art illustrations reminiscent of classic video games to pixel-inspired typography and patterns, designers are finding innovative ways to incorporate pixels into their work. Additionally, the pixel aesthetic is being embraced in digital interfaces, with designers leveraging pixel grids and textures to add depth and dimension to their designs.
Modern graffiti was born in the early 60s in the streets of Philadelphia and later reached New York, to become a graphic design trend in 2024 and make a huge impact into digital art through its bold colors, dynamic typography, and raw energy, and these elements are now finding their way into a wide range of design projects.
From urban-inspired branding to edgy social media graphics, graffiti-inspired design is making a bold statement in the world of graphic design and one of the key characteristics of graffiti-inspired design is its emphasis on self-expression and individuality as graffiti artists often use their work as a means of personal expression, and this same spirit of creativity and defiance is evident in graphic design projects influenced by graffiti.
Whether it’s through hand-drawn typography, abstract shapes, or vibrant color palettes, designers are embracing the rebellious spirit of graffiti to create visually striking and memorable designs.
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Are you bored of seeing pale color palettes, monochromatic layouts or light colors? don’t worry 2024 is your year, as vibrant color schemes are set to dominate the graphic design landscape in 2024, offering a refreshing departure from the subdued palettes of previous years. As designers seek to capture attention in an increasingly crowded digital space, bold and eye-catching colors are becoming essential tools for making a statement.
In 2024, expect to see designers pushing the boundaries of color even further, experimenting with unexpected combinations and daring color contrasts. This trend is driven by a desire to stand out in a visually saturated world, as brands and individuals alike seek to capture the attention of their audience in branding web design and digital marketing campaigns through vibrant color schemes that help to create a sense of energy and excitement.
Experiment with bold combinations and don’t be afraid to think outside the box.
Cartoons and doodles are making a strong comeback in graphic design in 2024, offering a playful and whimsical aesthetic that resonates with audiences of all ages. From hand-drawn illustrations to digitally rendered characters, cartoons and doodles add a touch of personality and charm to any design project evoking memories of childhood cartoons and doodles on the margins of notebooks.
In 2024, expect to see designers embracing cartoons and doodles in a variety of ways, from incorporating them into branding and marketing materials to using them in web design and social media graphics and this trend is characterized by its lightheartedness and spontaneity, making it perfect for brands looking to inject some fun into their visual identity whether it’s a quirky mascot or a whimsical illustration, cartoons and doodles are sure to put a smile on your audience’s face.
To incorporate cartoons and doodles into your designs, start by experimenting with different styles and techniques. Whether you prefer a hand-drawn look or a more polished digital illustration, there are endless possibilities to explore.
3D Design is already a well-established field in graphic design but with the new implementation of Adobe Illustrator, we can see many design projects based on 3D Design from 3D typography to more complex artworks. In 2024, we can expect to see 3D design evolve even further, with designers pushing the boundaries of what’s possible in terms of realism and creativity.
One of the key developments in 3D design for 2024 is the integration of 3D elements with 2D graphics and real-life photography. This blending of mediums allows designers to create seamless compositions that combine the best of both worlds. From product renderings to immersive web experiences, 3D design adds a new dimension to graphic design projects, captivating audiences and elevating brand identities.
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Stickers have become a popular trend in graphic design, offering a fun and versatile way to add personality and flair to digital and physical products alike, that is why in 2024, we can expect stickers to continue to gain traction as a design element, with designers incorporating them into various projects, from social media graphics to packaging and merchandise.
One of the reasons stickers have become so popular is their ability to convey emotions, messages, and brand identity in a playful and interactive way. With the rise of social media platforms like Instagram and TikTok, where stickers are widely used in Stories and posts, designers are finding new ways to create engaging and shareable sticker designs.
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Photography plays a vital role in conveying messages, evoking emotions, and creating visual impact. In 2024, we would see a trend towards prominently featuring photography in graphic design projects, whether it’s in digital advertisements, website layouts, or print materials.
With the rise of high-quality cameras in smartphones and the accessibility of stock photography platforms, designers have an abundance of visual resources at their disposal. This trend involves incorporating striking and captivating photographs as focal points in designs, allowing them to tell stories, capture attention, and enhance overall aesthetics.
Choose images that align with the message and tone of your project, and don’t be afraid to experiment with different styles and editing techniques to achieve the desired look.
Prominent Photography in Graphic Design Inspiration in Pinterest
In 2024, there will be a resurgence of mixed media and hand-drawn styles in graphic design, signaling a departure from the strictly digital aesthetic of recent years. This trend embraces the tactile and organic qualities of traditional art mediums, incorporating elements such as hand-drawn illustrations, watercolor textures, collage, and mixed media compositions into digital designs.
With advancements in digital tools and software, designers now have more freedom to blend analog and digital techniques seamlessly allowing for the creation of visually dynamic and textured designs that evoke a sense of authenticity and craftsmanship adding depth, personality, and a unique touch to graphic design projects.
To embrace this trend effectively, consider incorporating hand-drawn elements, textures, and mixed media collages into your designs and experiment with different artistic techniques and mediums, combining them in unexpected ways to create visually compelling compositions.
In 2024, brand illustrations will continue to play a significant role in graphic design, serving as a powerful tool for brands to communicate their identity, values, and personality. These custom illustrations help businesses distinguish themselves in a crowded marketplace, creating a cohesive visual language that resonates with their target audience.
From playful characters to abstract symbols, brand illustrations add depth and personality to brand identity systems, enriching the overall brand experience. Whether used in digital interfaces, print materials, or social media content, these bespoke illustrations help brands convey complex messages in a visually engaging and memorable way.
To leverage this trend effectively, businesses should invest in creating a unique set of brand illustrations that align with their brand identity and messaging.
Brand Illustrations in Graphic Design Inspiration in Pinterest
Collage is making a strong comeback in graphic design trends for 2024 as it’s also related with the mixed media trend, offering designers a versatile and visually captivating way to tell stories and convey messages by combining different elements such as photographs, illustrations, textures, and typography, collage designs create dynamic compositions that capture attention and evoke emotions.
In the coming year, we can expect to see collage used in various design contexts, from branding and advertising to editorial layouts and social media content as designers will explore new techniques and approaches to collage, experimenting with layering, texture, and composition to create unique and impactful visuals.
To incorporate collage into your designs effectively, consider the theme and message you want to convey and choose elements that support and enhance that narrative. Experiment with different combinations of images and textures, and don’t be afraid to break free from traditional design conventions. Collage offers endless possibilities for creativity, so let your imagination run wild and create designs that stand out and resonate with your audience.
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In conclusion, the landscape of graphic design is ever-evolving, and the trends forecasted for 2024 reflect the industry’s continuous innovation and creativity. From bold minimalism to vibrant color schemes, from 3D design to mixed media collage, each trend offers designers exciting opportunities to experiment, push boundaries, and create memorable visuals.
As I embrace these trends in the coming year, it’s essential to remember that trends are just one aspect of design. While they provide valuable inspiration and direction, it’s essential to stay true to your unique style and vision as a designer and experiment with different trends, techniques, and styles, but always strive to create designs that are authentic, meaningful, and impactful.
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If you found this post useful you might like to read these post about Graphic Design Inspiration.
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