How to Do Keyword Research for Your Shopify Store and Find Profitable Niches

Words and phrases your potential customers search for are keywords. Finding and analyzing optimal keywords for your Shopify store, then optimizing your store for these words, constitutes keyword research. This research is vital for Shopify SEO because it:

Keyword research is crucial for Shopify SEO, because it:

Helps you understand your audience’s needs, preferences, and intent
Helps you create relevant and valuable content and products for your audience
Helps you rank higher and drive more qualified traffic to your store
Helps you increase your conversions and sales

Within this narrative, we’ll dissect the process of keyword research for your Shopify store and unveil methods to drive traffic and conversions with top-notch Shopify SEO services, presented in six simple steps.

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Step 1: Identify your target niche market

At the start of your Shopify store’s keyword research journey lies the task of identifying your target niche market. This specific market indicates a remarkable segment inside a more extensive market, featuring specific necessities, issues, or inclinations. For example, assuming your store specializes in shoes, potential niches could incorporate veggie lover shoes, running shoes, or wedding shoes.

To pinpoint your targeted niche market, adhere to these steps:

Evaluate your passion and skills

Assess your enthusiasm and abilities. Opt for a niche that stirs your passion and where you possess some understanding or proficiency. This simplifies the process of product creation and sales, as well as fostering connections and communication with your audience.

Find a few different potential niche

Explore several potential niches. Generate a range of niche ideas that captivate your interest and demonstrate clear demand and audience. Utilize resources such as Google Trends or Amazon Best Sellers to uncover popular and trending niches. Alternatively, scour online forums, blogs, social media, and reviews for niche concepts and challenges.

See if there is a market

Determine market viability. Validate your potential niches through market research and analysis. Tools like Google Keyword Planner or Ahrefs unveil search volume, competition, and keyword difficulty for your niche. Additionally, platforms like SimilarWeb or SEMrush unveil traffic, revenue, and audience insights of niche competitors.

Step 2: Conduct keyword research and targeting

The subsequent step in performing keyword research for your Shopify store entails conducting keyword research and targeting. This involves identifying and optimizing your store for the most suitable keywords pertaining to your niche market.

To execute keyword research and targeting, follow these steps:

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Use keyword research tools

Employ keyword research tools. Utilize platforms like Google Keyword Planner, Ubersuggest, or Ahrefs to generate and assess keyword ideas specific to your niche market. Input your niche keywords or competitor URLs to receive suggestions, or employ filters and features to refine your keyword roster.

Use a mix of head, body, and long-tail keywords

Employ a blend of head, body, and long-tail keywords. Incorporate various types of keywords, each with varying levels of competition, volume, and difficulty. Head keywords encompass single-word terms with high volume and competition, like “shoes.” Body keywords consist of two or three-word phrases with moderate volume and competition, such as “vegan shoes.” Long-tail keywords extend to four or more words, boasting low volume and competition yet high intent and specificity, like “vegan shoes for women.”

Use a mix of informational, navigational, and transactional keywords

Incorporate a mix of informational, navigational, and transactional keywords. Fuse different keyword types, each serving distinct user intents and purposes. Informational keywords cater to users seeking information or answers, exemplified by “how to clean vegan shoes.” Navigational keywords help users locate specific websites or pages, as in “vegan shoes amazon.” Transactional keywords facilitate user actions or purchases, like “buy vegan shoes online.”

Use your keywords strategically and naturally in your content, meta tags, URLs, and headings

Apply your keywords effortlessly all through your store’s content, meta labels, URLs, and headings. Mesh your keywords consistently into your landing page content, item description, and blog entries. Implant them into your store’s meta tags, covering meta titles, descriptions, and image alt texts.. Embed your keywords into your store’s URLs, covering product URLs, collection URLs, and the like. Utilize your keywords in your store’s headings, spanning homepage headings, product headings, and blog post headings. Ensure a judicious integration of keywords across these elements to enhance overall search engine optimization.

Step 3: Organize keywords into cluster topics

The subsequent phase in conducting keyword research for your Shopify store involves arranging keywords into cluster topics. Cluster topics consist of interconnected keywords united by a shared theme or purpose. For instance, if your offerings include vegan shoes, potential cluster topics might encompass “vegan shoes for women,” “vegan shoes for men,” “vegan shoes for kids,” and so forth.

To structure keywords into cluster topics, adhere to these steps:

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Use keyword grouping tools

Utilize keyword grouping tools efficiently. Employ platforms such as Ahrefs or SEMrush to automatically categorize your keywords into cluster topics based on their similarity and relevance. Leverage features like keyword difficulty, search volume, or click-through rate to refine and prioritize your cluster topics.

Use keyword mapping tools

Leverage keyword mapping tools effectively. Utilize resources like MindMeister or XMind to visually depict your cluster topics in a hierarchical diagram, illustrating their interrelationships. Employ colors, icons, or labels to classify and annotate your cluster topics and keywords for enhanced organization.

Use keyword planning tools

Optimize your approach with keyword planning tools. Utilize tools like Google Sheets or Airtable to meticulously plan your cluster topics and keywords, showcasing comprehensive details and metrics such as keyword difficulty, search volume, and click-through rate. Employ formulas, charts, or filters to analyze and fine-tune your cluster topics and keywords for optimal performance.

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Step 4: Create content that ranks

The fourth step in your keyword research journey for your Shopify store involves crafting content that elevates your ranking. Content encompasses text, images, videos, and assorted elements that convey your message and value to your audience, significantly influencing your store’s relevance and positioning.

To develop content that propels your ranking, follow these guidelines:

Make valid, unmistakable, and remarkable content that associates with your crowd, offering important knowledge and drawing in prompts for activity on your landing page, item descriptions, and blog entries.

Make enrapturing, succinct meta titles, and depictions coordinating your ideal catchphrases, tempting clients to dive into your store, and covering your landing page, item postings, and blog passages.

Compose descriptive, informative alt texts for images and videos, integrating target keywords and providing context for visual content like product images, blog visuals, and your brand logo.

Formulate clear, concise headings and subheadings embedding target keywords to structure your content effectively, spanning your homepage, product pages, and blog entries.

Employ multimedia elements such as images, videos, infographics, and podcasts to enrich your content, captivating and retaining user interest across various touchpoints like product displays, blog posts, and homepage features.

Utilize social media buttons and plugins to prompt users to share and promote your content and products on their social networks, facilitating broader reach and engagement on product pages, blog posts, and your homepage.

Step 5: Find and optimize for profitable niches

The fifth stage in your Shopify store’s keyword research journey involves discovering and optimizing for lucrative niches. Lucrative niches thrive on high demand and low competition, signifying abundant potential customers and few adversaries. For instance, if you specialize in vegan shoes, profitable niches could encompass “vegan shoes for hiking,” “vegan shoes for weddings,” “vegan shoes for winter,” and similar categories.

To uncover and optimize for profitable niches, adhere to these steps:

Use niche finding tools

Employ niche discovery tools such as Jungle Scout, Niche Scraper, or Ecomhunt to identify lucrative niches for your Shopify store, evaluating their demand, competition, and profitability. Utilize functionalities like trends, reviews, or ratings to refine and validate your niche concepts.

Use niche optimization tools

Leverage niche optimization tools like PageFly, Shogun, or Zipify to fine-tune your store for profitable niches. Customize landing pages, product pages, and sales pages using templates, elements, or features aimed at enhancing your conversion rate and driving sales.

Use niche marketing tools

Utilize niche marketing tools such as Facebook Ads, Google Ads, or Instagram Ads to propel your store within lucrative niches. Create and oversee ad campaigns customized to your niches, utilizing targeting, bidding, and testing options to broaden your reach and optimize ROI.

Step 6: Test and optimize your keyword strategy

The sixth and final phase in your Shopify store’s keyword research journey entails testing and optimizing your keyword strategy. This involves monitoring and analyzing the performance and impact of your keyword research and targeting on your store’s objectives.

Testing and optimizing your keyword strategy hold significant importance for Shopify SEO, as they:

Allow you to assess the effectiveness and efficiency of your keyword research and targeting
Enable identification of strengths, weaknesses, and areas for improvement in your keyword strategy
Facilitate optimization and adjustment of your keyword strategy based on data and feedback
Aid in reporting and communicating keyword progress and achievements to stakeholders and clients

To scrutinize and refine your keyword strategy, follow these steps:

Use analytics tools such as Google Analytics, Google Search Console, or Shopify Analytics to gather and analyze keyword data and metrics, encompassing organic traffic, ranking, conversions, and revenue.
Carry out key performance indicators (KPIs) like click-through rate, bounce rate, average session duration, conversion rate, and revenue per keyword to survey keyword viability and objectives.
Use dashboards and reports to introduce and sum up keywords information and experiences, appropriating them to your group and crowd outwardly.
Conduct experiments and tests to compare different keyword scenarios and options, determining the optimal solutions for your store’s success.

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Conclusion

In conclusion, keyword research involves identifying and assessing optimal keywords for your Shopify store, then refining your store accordingly. This process is vital for Shopify SEO, aiding in achieving higher rankings and attracting more qualified traffic, conversions, and sales to your store. By adhering to these steps, you can excel in keyword research and propel your Shopify store to new heights.

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