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In an age when two-thirds of the world’s population uses the Internet online business is obviously growing. More and more businesses and customers are moving online, increasing competition in the online business market. Newcomers have to constantly improve their services, reduce prices, and come up with additional features for their products. In the competition, online entrepreneurs are looking for new technologies for growth. VPN technology is not new, but today we will consider how free VPN for Chrome can be useful for any online business, regardless of whether you sell goods, provide services, or develop digital products.
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VPN is a security technology that was originally developed for employee secure access to corporate documents. The technology has evolved and gone beyond the scope of large corporations. Nowadays, VPNs are actively used for work and personal purposes all over the world.
A VPN masks a user’s IP address by using a number of secure connections to route Internet traffic to remote servers. In this manner, the VPN server’s IP address takes the place of the user’s. This eliminates the possibility of tracking your online activities and leaves no chance for anyone to determine your location and personal data by your IP address.
The VPN converts your traffic from a readable format to an encrypted code. This is done by using encryption protocols. This way, your data is protected during transmission, as it cannot be read by third parties without a special key.
So, hiding the IP address and data encryption are the two main functions of a VPN. But how can you use a VPN to benefit your online business? Keep reading and we will tell you about the main advantages.
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We have summarized all the advantages of using the VPN into three groups:
Since security functions are the main ones in the VPN, let’s start with them. By connecting to the VPN every time you’re online, you’re not only ensuring your own security but also the safety of your customers’ data. By encrypting traffic, you can securely exchange personal and payment data with customers. Your remote workers can safely connect to work on projects. So a few simple steps to install and connect to a free VPN will add an extra layer of cybersecurity to your business.
In addition, the VPN gives you flexibility in choosing a workplace. Thanks to its functions, you can safely use public Wi-Fi hotspots, which means you can run your online business from anywhere without the risks associated with unsecured connections. Don’t forget to install the VPN on your mobile phone and tablet.
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Thanks to the IP address hiding function, the VPN allows you to bypass geo-blocking. This can be critical in online business when you are analyzing new markets, and looking for suppliers and partners, which requires access to complete information for efficient work.
Unfortunately, some websites are blocked based on the user’s geographic location. This affects the reliability of your marketing analysis results, reduces the number of potential partners, may prevent you from finding the best price for goods, etc.
To bypass geographic restrictions, when connecting to the VPN, choose a server located in the country whose websites you want to view. Servers in other countries may also work, as restrictions are often set only for users from specific regions.
It’s not obvious, but a VPN can actually help you save money. Mostly, this applies to the costs of purchasing goods, software, and travel. And we’re not talking about the importance of the reduced risk of data loss due to VPN usage, which is true.
The first way to save money follows from the previous point about unrestricted access to websites. If you are engaged in e-commerce, purchase prices significantly affect the profitability of your business. With the VPN, you can find suppliers from Turkey, China, and anywhere else in the world. By connecting to the VPN and choosing the appropriate server, you can browse the marketplaces of these countries, communicate with sellers and manufacturers of products, and negotiate beneficial cooperation.
To save money on the apps you need for work, you need to check whether their price is the same for users from different countries. To do this, check the price of the software you need as you usually do. Then connect the VPN and choose a server located in a country with a lower average income. After that, open an anonymous browser window and check the prices again. You will often see a much more affordable price offer. If this doesn’t work for the software you need, and the vendor charges a fair, equal price for users around the world, you’ll at least know that you didn’t overpay. Additionally, you can find alternative programs with lower prices that are successfully operating in other markets but are not yet available in yours. This way, with a VPN, you get a larger software selection and the opportunity to save money on it.
Another important way to save money is to save on travel expenses. If you travel a lot for business to hold meetings, pitch products, and attend professional events, you should know that you can save a significant portion of your budget on travel.
This applies to flight and car rental costs. In both of these markets, there is price discrimination, where customers from different countries receive different price offers for the same flights and cars. In the case of flights, companies offer higher prices to customers from high-income countries traveling on business than to passengers from countries with low living standards. The same principle applies to the car rental market, but there you simply won’t be shown the cheapest offers.
The aggregator will promote expensive deals to receive higher commissions. To save money on travel, find the right flight or car and note the price. Then turn on the VPN and open an anonymous browser tab. When connecting to the VPN, choose a less wealthy country. This way, airline ticket, and car rental aggregators will determine your location according to the selected server. After that, check the price again. Almost 100% of the time, it will be much lower, so you can book a ticket for the same flight or car for less money.
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Since the advantages of using a VPN when running an online business are undeniable, you’ll probably want to install one right now. The best part is that you can get all of these benefits at no extra cost, as there are reliable free VPNs available. When choosing one, pay attention to encryption protocols, server network, and online user reviews. Choose a reliable VPN and enjoy its benefits.
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